In a new video released on September 12, 2023, Apple CEO Tim Cook and other Apple executives discuss the company’s environmental commitment and its goal of achieving net zero climate impact by 2030. The video, titled “Mother Nature,” features actress Octavia Spencer as the voice of Mother Nature, who berates Apple for its carbon footprint before being reassured by Cook and his team of their efforts to reduce emissions.
The video begins with Spencer, as Mother Nature, scolding Apple for its environmental impact. “You’re killing me,” she says. “You’re literally killing me.”
Cook then responds, acknowledging that Apple has a long way to go, but that the company is committed to reducing its emissions. “We’re not perfect,” he says. “But we’re working on it.”
The video then goes on to highlight some of the steps that Apple is taking to reduce its environmental impact, such as using renewable energy, developing more energy-efficient products, and investing in recycling and reuse programs.
“We’re committed to leaving the planet better than we found it,” Cook says. “And we’re working hard to achieve our net zero climate impact goal by 2030.”
The video ends with Spencer, as Mother Nature, giving Apple her blessing. “I’m proud of you,” she says. “Keep up the good work.”
The video has been met with mixed reactions from environmental groups. Some have praised Apple for its commitment to reducing its emissions, while others have criticized the company for not doing enough.
Overall, the video is a positive step from Apple in terms of its environmental messaging. It is important for companies like Apple to be transparent about their environmental impact and to set ambitious goals for reducing emissions. The video shows that Apple is taking its environmental commitment seriously and is working towards a more sustainable future.
For off-grid readers:
The video’s message of environmental stewardship is particularly relevant to off-grid living. By reducing our reliance on fossil fuels and living more sustainably, we can all help to protect the planet. There are many ways to reduce your environmental impact off-grid, such as:
- Using solar and wind power to generate your own electricity
- Harvesting rainwater for drinking and irrigation
- Growing your own food
- Composting food scraps and yard waste
- Reducing your consumption of packaged goods
- Recycling and reusing materials whenever possible
By making small changes in our daily lives, we can all make a big difference for the environment.